With over 30 years of experience in the food packaging industry, KENRAY has seen many changes and developments to the way that food is packaged. While it originally started out as a way to protect food and keep it fresh, packaging has developed to serve a number of other purposes, including branding, environmental-sustainability and reducing food or material wastage.
Food Packaging Design
One of the most crucial aspects of food packaging today is design. Companies aim to ensure that their packaging is designed in a way that captivates and impresses customers. As such, there has been an increased need for advancement in food packaging technology.
If manufacturers want to sell their products in interesting ways, they require vibrant colours and designs. New technological advancements make colourful packaging more viable and allow for unique shapes to be made. Forming sets and shoulders help to create this type of packaging, which simply would not have been seen on grocery store shelves twenty years ago.
In the past, studies showed that an alarming amount of food packaging material was being wasted both during and after the manufacturing process. Today, innovative sealing jaws help reduce leakage, which keeps food fresh and prevents wastage. They also run on a low temperature to save energy and production costs.
To further reduce waste, more and more refrigerated products are being sold with re-sealable packaging. Subdivided packages also help in this respect, as they allow you to use some of the product now and save the rest for later without opening the package.
In the packaging industry, we are also seeing a shift towards sustainability. Manufacturers want to keep food and material wastage to a minimum, so many foods are packaged in materials that have been recycled or can be recycled in the future.
In turn, this has had an effect on the physical design of packaging, as products are printed with clear instructions about disposing the material in environmentally-responsible manner. Many brands even use their sustainable packaging as a selling point.
Over the course of the past few decades, we have also seen the addition of nutritional information to food packaging. New health regulations have led manufacturers to include information about calories, protein, fat, sugars and carbohydrates on their products. This has also become a part of the marketing strategy for many companies, as their packaging helps them promote their commitment to providing healthy foods to customers.